Starbucks Seeks a Turnaround Under New CEO Brian Niccol βοΈ
With four CEOs in two years, Starbucks aims to fix its declining vibes. Former Chipotle CEO Brian Niccol is the board's pick to revitalize the brand and restore its momentum.
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Starbucks has had four different CEOs since 2022, but board members are banking on former Chipotle CEO Brian Niccol to turn things around.
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Published
Nov 4, 2024
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