Sony's Comeback: Profits Rise and Aibo Returns 🤖

Discover how Sony is bouncing back with increased profits and the revival of its beloved Aibo robot dog after years of setbacks in its TV business.

Sony's Comeback: Profits Rise and Aibo Returns 🤖
RisingWorld
9 views • Nov 2, 2017
Sony's Comeback: Profits Rise and Aibo Returns 🤖

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Sony’s Fortunes Improve, From Rising Profit to a Return for Aibo<br />Sony lost money for years on once-profitable products like televisions — which it could no longer make cheaply enough to keep up with plummeting prices — while failing to capitalize on the digital revolution<br />that turned Apple and its ecosystem of connected products into a global powerhouse.<br />Its entertainment arm is more financially volatile, but it has lately profited from hits like “Spider-Man: Homecoming.”<br />All of that added up to what Atul Goyal, an analyst at the securities firm Jefferies, called “blowout results” for Sony’s latest quarter.<br />Shares in the electronics and entertainment giant rose to their highest level in nearly a decade,<br />a day after Sony projected what would be its largest-ever annual operating profit.<br />With its Trinitron televisions and Walkman portable tape players, Sony grabbed<br />ahold of global consumers during Japan’s dizzying economic rise decades ago.<br />Other businesses, like the PlayStation video gaming line and an insurance company that Sony part-owns in Japan, have been steadily profitable.<br />A decade after discontinuing Aibo, Sony said on Wednesday<br />that it was bringing the mechanical canine back as an experiment in cuddly, consumer-friendly artificial intelligence.

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9

Duration

2:05

Published

Nov 2, 2017

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