Social Media Manager Pricing Explained: What You Get at Every Budget (2025)

Wondering what a social media manager actually costs—and why prices vary so much? In this video, I’m breaking down social media manager pricing for 2025 so you know what to expect, whether you're hiring or setting your own rates.

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From $500 freelancers to $10K full-service agencies, there’s a wide range of pricing in the social media world—and just as many misconceptions. This video explains what you’re really paying for (or charging), what each price point includes, and how to identify the best-fit support for your brand or business model. Whether you’re a freelance SMM or a founder hiring for the first time, this guide brings context and clarity to social media pricing.

Mentioned in this video:
Take the Free Content Strategy Quiz – Find out what kind of marketing support fits your business stage: http://sugarpunchmarketing.com/quiz

Join the SMM Lounge (Free Community) – For social media managers and freelancers: http://community.sugarpunchmarketing.com/

More YouTube Videos on Social Media Pricing & Positioning – Watch my breakdowns on packaging your services as a freelancer: https://www.youtube.com/@sugarpunchmarketing/search?query=pricing

Related Videos:
▶️ How to Hire the Right Social Media Manager for Your Business (And Avoid the Wrong Ones): https://youtu.be/G71-MMPfK_Y
▶️ How to Start as a Social Media Manager: https://youtu.be/1sSA_VI00Sc
▶️ How to Turn Social Media Followers Into Clients (Step-by-Step): https://youtu.be/iAwr2LiLjlU