Sochi Olympics Spark a Bold New Fashion Trend 🇷🇺

There's a different type of fashion show in Sochi.<br/> <br />Olympic spectators are embracing the colors of the Russian flag and wearing them with pride.<br/> <br />Some women are taking it one step further:<br/> <br />TWO WOMEN WEARING TRADITIONAL RUSSIAN HEAD DECORATIONS SAYING (English)<br/> <br />"We hope for medals! Gold! Now, in this game!"<br/> <br />Olympic Mascot hats are a popular trend, and souvenir shops are cashing in on the craze.<br/> <br />(SOUNDBITE) (Russian) SHOP ASSISTANT LEONID DRAGANOV, SAYING:<br/> <br />"This animal is very rarely seen in our country and that is why it is unique. Here it is smiling, it has a mustache. These hats are very warm and with his fur it reminds us that it is a very friendly animal."<br/> <br />Among the three mascots - the polar bear, the hare and the leopard - the hare seems to be the most popular.<br/> <br />It symbolizes gentleness, openness and willingness to help. But some customers simply think it's the cutest.<br/> <br />(SOUNDBITE) ( Russian) MARIA KOPYLOVA, FAN FROM NOVOSIBIR