Rutube vs. YouTube: Kremlin’s Strategy to Dominate Russian Streaming 📺

Discover how the Kremlin is promoting Rutube to sway Russian viewers from YouTube and establish a local streaming giant. An inside look at the battle for online attention in Russia.

Rutube vs. YouTube: Kremlin’s Strategy to Dominate Russian Streaming 📺
The Wall Street Journal
99.1K views • Jul 20, 2022
Rutube vs. YouTube: Kremlin’s Strategy to Dominate Russian Streaming 📺

About this video

The Kremlin is trying to lure users in Russia away from YouTube, one of the most popular Western social media networks in the country, to a homegrown alternative called Rutube. WSJ examines the platform and why many Russians are reluctant to use it. Photo Composite: WSJ

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Views

99.1K

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1.6K

Duration

5:23

Published

Jul 20, 2022

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