Rutube vs. YouTube: Kremlin’s Strategy to Dominate Russian Streaming 📺

Discover how the Kremlin is promoting Rutube to sway Russian viewers from YouTube and establish a local streaming giant. An inside look at the battle for online attention in Russia.

The Wall Street Journal99.1K views5:23

About this video

The Kremlin is trying to lure users in Russia away from YouTube, one of the most popular Western social media networks in the country, to a homegrown alternative called Rutube. WSJ examines the platform and why many Russians are reluctant to use it. Photo Composite: WSJ More from the Wall Street Journal: Visit WSJ.com: http://www.wsj.com Visit the WSJ Video Center: https://wsj.com/video On Facebook: https://www.facebook.com/pg/wsj/videos/ On Twitter: https://twitter.com/WSJ On Snapchat: https://on.wsj.com/2ratjSM #Rutube #Russia #WSJ
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99.1K

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Duration
5:23

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Published
Jul 20, 2022

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hd

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