Why Green Discounts Are Essential for Modern Businesses 🌿

In this thought-provoking episode of the Outlook Business Podcast, Sudipto Dey, Editor, Sustainability & Regulatory Affairs, engages in an insightful conversation with Ramnath Vaidyanathan, Head, Environmental Sustainability at Godrej Industries Group. Together, they explore the evolving landscape of corporate sustainability in India and the nation’s progress towards achieving its Net Zero ambitions.<br /><br />Mr. Ramnath offers a candid assessment of the challenges surrounding the Paris COP commitments, explaining how certain loopholes have eroded public trust in such global forums. <br /><br />The conversation also unpacks his perspective on why green premiums should take precedence over green discounts, and why Chief Sustainability Officers (CSOs) are uniquely positioned to become the next generation of corporate CEOs.<br /><br />Drawing from the Godrej Group’s own sustainability journey, Mr. Ramnath distils four key lessons that other conglomerates can learn from.<br /><br />1. Make a move, don’t overthink the target – The first 80% is easily achievable.<br />2. Give importance to data – Good decisions have to be backed by good data.<br />3. Invest in people – Skill and upskill employees.<br />4. Define purpose – Values, purpose, and culture are critical for driving sustainability<br /><br />👉 Tune in now to discover how sustainability, innovation, and community come together at Godrej—and why these lessons matter for shaping a greener future.