Qualitative vs Quantitative vs Mixed Methods Research: How To Choose Research Methodology

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Learn about the difference between qualitative, quantitative and mixed methods research, as well as how to choose the best research methodology for your dissertation, thesis or research project. Emma will guide you through the qual, quant and mixed methods approaches, step by step, so that you can choose the right research methodology, given your research aims.

Qualitative vs Quantitative vs Mixed Methods Research: Overview

00:00 Introduction
01:40 Qualitative, quantitative and mixed methods research 101
03:15 Qualitative research explanation & examples
04:16 Quantitative research explanation & examples
05:10 Mixed methods explanation & examples
07:13 How to choose the right research methodology
08:24 Factor 1
11:43 Factor 2
13:29 Factor 3
16:39 Concluding thoughts

KEY RESOURCES

FREE TEMPLATE: Methodology Chapter - https://bit.ly/3O9BGLs
FREE WEBINAR: Research Methodology Basics - https://bit.ly/3ObFMCR
ONLINE COURSE: Research Methodology Bootcamp - https://bit.ly/3NOV2nM
1-ON-1 COACHING: Free Consultation - https://bit.ly/3OmgoKR

ADDITIONAL RESOURCES

Research philosophy & paradigms - https://gradcoach.com/research-philosophy/
Qualitative vs quantitative approaches - https://gradcoach.com/choose-research-methodology/
Research design options (qualitative and quantitative) - https://gradcoach.com/research-design/
Sampling methods - https://gradcoach.com/sampling-methods/
Qualitative analysis methods - https://gradcoach.com/qualitative-data-analysis-methods/
Quantitative analysis methods - https://gradcoach.com/quantitative-data-analysis-methods/
Descriptive statistics 101 - https://youtu.be/SplCk-t1BeA
Inferential statistics 101 - https://www.youtube.com/watch?v=6E6pB5JFLgM
Saunder’s research onion - https://gradcoach.com/saunders-research-onion/


To learn more about qualitative, quantitative and mixed methods research, as well as research methodology and research design choices, visit the Grad Coach blog at https://gradcoach.com/blog/.

For 1-on-1, private coaching and support with your qualitative, quantitative or mixed methods research, check out our service offering at https://gradcoach.com/.

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