How Great Leaders Inspire Action | Simon Sinek | TED
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Visit http://TED.com to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more.
Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.
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