Pro Logo Designer Rebrands The Kansas City Chiefs

What does it take to rebrand a huge sports team? GQ finds out. Join Justin Thomas Kay as we look at the evolution of the Kansas City Chiefs’ branding ahead of Super Bowl LIX, from their founding logo as the Dallas Texans to the most recent Chiefs’ hallmark. What are the key ingredients to a team logo in the NFL? Did the Kansas City Chiefs get it right? What could the team’s future branding look like? GQ settles the score, as the Kansas City Chiefs get rebranded.