Pro Logo Designer Rebrands FC Barcelona

What does it take to rebrand a huge sports team? GQ finds out. Join design expert Justin Thomas Kay as we look at the evolution of La Liga’s FC Barcelona logo, from their founding diamond logo to the current Barça shield hallmark that has stood the test of time. What are the key ingredients of FC Barcelona’s logo? What elements will be anchored in Justin’s modern rebranding? GQ settles the score, as FC Barcelona get rebranded.----------Director: Cole EvelevDirector of Photography: Eric BrouseEditor: Brady JacksonTalent: Justin Thomas KayProducer: Camille RamosSenior Producer: Lizzy HalberstadtLine Producer: Jen SantosProduction Manager: James PipitioneProduction Coordinator: Elizabeth HymesCamera Operator: Carlos AraujoGaffer: David DjacoSound Mixer: Rebecca O'NeillProduction Assistant: Erica Palmieri; Ashley VidalPost Production Supervisor: Jess DunnPost Production Coordinator: Stella ShortinoSupervising Editor: Rob LombardiAssistant Editor: Andy Morell