Perplexity AI Launches Search App Ads to Challenge Google & OpenAI π
Perplexity AI, a $1B-valued startup, plans to introduce ads on its search app by Q4 to compete with industry giants Google and OpenAI. Learn how this move could reshape AI-powered search.
Benzinga
363 views β’ Aug 23, 2024
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Perplexity AI, an AI-powered search startup, plans to introduce ads on its app by Q4. The company is valued at over $1 billion after new funding and has faced criticism for not properly citing sources. In response, Perplexity improved its source attribution and launched a revenue-sharing program with publishers. The app answers over 200 million queries monthly and has over 2 million downloads. Perplexity aims to attract advertisers in sectors like technology and finance, with cost-per-thousand impression rates exceeding $50. The company is positioning itself as a competitor to Google and OpenAI in the AI search space.
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363
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0:42
Published
Aug 23, 2024
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