₹1,20,000 Cr Online Shopping Frenzy: Flipkart & Amazon Festive Sale Break Records! 🎉

India’s festive online shopping is breaking records, but is this boom helping the economy or hurting small shopkeepers?
India is witnessing a record-breaking ₹1,20,000 crore festive online shopping boom, up from ₹94,800 crore last year. Platforms like Flipkart, Amazon, Myntra, Meesho, Blinkit, and Zepto are redefining how Indians shop, moving beyond electronics and fashion to groceries and essentials.

This growth signals progress, but it also raises concerns for lakhs of small shopkeepers who depend on festivals for survival. Backed by investors, e-commerce giants can sell at heavy discounts and later recover through IPOs, while local retailers struggle without such support. The rise of online shopping in India reflects changing habits, but it also creates imbalance.

Is this trend a symbol of growth or a threat to small businesses? Share your thoughts below.