McDonald's Warns of Declining U.S. Consumer Spending Amid Ongoing Traffic Drop 📉

McDonald’s warned that lower-income U.S. consumers continue to pull back, with nearly two years of double-digit traffic declines. CEO Chris Kempczinski said high living costs are pushing families to cut even fast-food spending, and a “challenged consumer environment” may last into 2026. The company is relying on promotions like Snack Wraps and value meals to retain budget-conscious diners.