Why McDonald's Park Is More Brilliant Than You Think

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Read More:
https://www.chicagofirefc.com/news/mcdonald-s-and-chicago-fire-fc-announce-landmark-stadium-naming-rights-partnership-mcdonald-s-park-to-open-in-2028-as-a-new-destination-for-soccer-culture-and-community-in-chicago

McDonald’s and Chicago Fire Football Club today announced a historic naming rights partnership that will see the Major League Soccer club’s new $750 million privately-funded stadium named McDonald’s Park, opening in 2028. Located in The 78, a premier riverfront location in the heart of Chicago, McDonald’s Park will serve as a world-class sports and entertainment destination, anchoring year‑round programming and creating a new gathering place for fans, families, and communities.

In its first‑ever naming rights partnership for a major professional sports stadium in the U.S., McDonald’s will play an active role in shaping the experience at McDonald’s Park - from the design of a flagship restaurant to the ability to bring the McDonald’s brand to life through fan experiences, creative elements, and in‑game moments - bringing together sport, food, culture, and community in a way that reflects Chicago and extends far beyond matchdays.


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