Marketing Humans to Humans: Insights from OKCupid

Marketing Humans to Humans the OKCupid Way<br />Bounce Exchange - Sheraton Austin Hotel<br />Presented by Jimena Almendares, Chief Product Officer @ OkCupid<br /><br />Some people don't know what they want, others do the opposite of what they mean. OkCupid data and experiments reveal how human online behavior is paradoxical, at best. In this talk, you'll learn about the key differences between women and men, how online self-censorship is actually detrimental, and how we judge each other in more ways than you think.