How To Do Market Research! (5 FAST & EASY Strategies For 2025)

Here's the link to HubSpots Free Market Research Kit: https://clickhubspot.com/eio 👉 Get my free course → https://adamerhart.com/course 🔥 Get my free "One Page Marketing Cheatsheet" → https://adamerhart.com/cheatsheet — 🚀 Launch your entire business in one click When you sign up for HighLevel using my link, you’ll get instant access to my entire marketing system—completely free. Start here → 🎯 https://www.gohighlevel.com/adam-erhart?fp_ref=adam86&utm_source=youtube&utm_medium=social&utm_campaign=trial-page — Here’s what you’ll unlock: ✅ $10K/month agency blueprint ✅ Client-getting funnels, scripts, and sales assets ✅ Outreach templates that actually get replies ✅ 1-on-1 setup call + live weekly coaching ✅ Plug-and-play fulfillment systems ✅ Affiliate marketing roadmap to $100K+ ✅ Access to our private community ✅ Everything I teach on YouTube—done for you 🎁 Everything above is yours when you sign up here: 👉 https://www.gohighlevel.com/adam-erhart?fp_ref=adam86&utm_source=youtube&utm_medium=social&utm_campaign=trial-page Includes the extended 30-day trial, live bootcamp, and every bonus—100% free. — ⚠️ Important: Turn off ad blockers or VPNs before signing up to make sure your bonuses track properly. — 👋 Who am I? I’m Adam Erhart—marketing strategist and business builder. I’ve created winning campaigns for brands like Google, Amazon, and Meta, and now I help everyday entrepreneurs build freedom-first businesses that actually work. 🔎 Note: Some links are affiliate links. I only recommend tools I personally use—never at any extra cost to you. 0:01 - Introduction: 5 free, fast, and profitable market research strategies 0:19 - The importance of identifying and reaching your target market 0:43 - What is a total addressable market (TAM) and why you shouldn’t sell to everyone 1:33 - Matching your message to your target market for better results 2:09 - Why aligning your message is crucial to your marketing success 2:37 - Amazon as a powerful tool for market research 3:19 - How to use book reviews on Amazon to find customer pain points 3:57 - Ideal customer avatar (ICA): How to create and refine it using market research 4:41 - HubSpot’s market research kit and what’s included 5:57 - Using Think with Google Research: 'Find My Audience' and 'Google Trends' 6:38 - Google Trends for discovering market trends and search behavior 8:01 - Competitor research: Two big dangers to avoid 8:58 - Grouping your competitors into four categories: Direct, Indirect, Colleagues, Futures 9:56 - The importance of competitor research and how to differentiate your business 10:47 - Talking to your most profitable customers for deeper insights 12:01 - Using Facebook or Instagram ads for fast and effective market research 13:16 - A secret marketing strategy: Using psychological triggers and cognitive biases