Lexi Rivera Shares Secrets to Her Social Media Success 🎥

​ @AlexaRivera has built a 55+ million follower empire across YouTube, TikTok, and Instagram—and she’s just getting started. In this episode of the Forbes Top Creators Show, Lexi opens up about growing up in a family of digital creators, quitting college after one day, and turning consistent posting into a global brand. She shares how she balances different styles across platforms and why staying authentic is key to both content and brand partnerships. <br /><br />00:00 – Intro: Meet Lexi Rivera<br />01:00 – Growing Up in a Creator Family<br />02:30 – Early Vine Days With Brent Rivera<br />04:00 – Leaving College After One Day<br />05:30 – Starting Her Own YouTube Channel<br />07:30 – Pranks, Challenges, and Building Her Style<br />09:00 – Defining Her Comedy and Creative Voice<br />11:00 – Balancing Instagram, YouTube, and TikTok Audiences<br />13:00 – Lexi’s YouTube Formula: Planning and Production<br />15:00 – How She Thinks About Brand Deals<br />17:00 – The Business Behind Lexi’s Multi-Platform Strategy<br />19:00 – Working With Prada, Neutrogena, Snapchat<br />21:00 – Creative Freedom and Brand Collaborations<br />23:00 – Launching a Future Fashion Brand<br />25:00 – Thoughts on Acting and What’s Next<br />26:00 – Lexi’s Advice to Her Younger Self<br /><br />Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1<br /><br />Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br /><br />https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br /><br />Stay Connected<br />Forbes newsletters: https://newsletters.editorial.forbes.com<br />Forbes on Facebook: http://fb.com/forbes<br />Forbes Video on Twitter: http://www.twitter.com/forbes<br />Forbes Video on Instagram: http://instagram.com/forbes<br />More From Forbes: http://forbes.com<br /><br />Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.