Labubu & Stranger Things at Macy's Parade 🎈

(18 Nov 2025)
FOR CLEAN VERSION SEE STORY NUMBER: 4618599

++MUSIC CLEARED FOR EDITORIAL USE++

ASSOCIATED PRESS
Moonachie, New Jersey - 18 November 2025
++PARTLY COVERED++
1. SOUNDBITE (English) Will Coss, Macy’s Thanksgiving Day Parade Executive Producer
“I’m Will Coss, Executive Producer of the Macy's Thanksgiving Day Parade, and today is Studio Day. It's our opportunity to unveil all of our brand new floats for the 2025, the 99th Macy Thanksgiving Day Parade.”
2. Various of “Friends-Giving in Pop City by Pop Mart” float featuring Skull Panda, Labubu and Mokoko
++COVERED++
3. SOUNDBITE (English) Will Coss, Macy’s Thanksgiving Day Parade Executive Producer
“From Pop Mart, we have Friends-Giving in Pop City, which is going to feature a variety of characters from the Pop Mart family, from Labubu, the iconic Labubu who took over 2025, to Mokoko.”
++COVERED++
4. SOUNDBITE (English) Will Coss, Macy’s Thanksgiving Day Parade Executive Producer
“We also have Stranger Things celebrating their Season 5. Brand new beautiful float that's got an eight-and-a-half foot Demogorgon that will be live and animated all along the parade route.”
5. Various of “Upside Down Invasion: Stranger Things by Netflix” float featuring Demogorgon
++COVERED++
6. SOUNDBITE (English) Will Coss, Macy’s Thanksgiving Day Parade Executive Producer
“We have our Lego float which is a beautiful 35 foot structure and has a variety of Lego characters.”
7. Various of “Brick-Tastic Winter Mountain by the Lego Group” float
++COVERED++
8. SOUNDBITE (English) Will Coss, Macy’s Thanksgiving Day Parade Executive Producer
“In our Serta, in our dream generator float…we have the variety of animations that are going to be these sort of mesmerizing spirals. The goal and the intention is to kind of create this dreamlike state.”
9. Various of “The Counting Sheep’s Dream Generator by Serta” float
++COVERED++
10. SOUNDBITE (English) Will Coss, Macy’s Thanksgiving Day Parade Executive Producer
“Our Lindt master chocolatier float we have what's called a truffle dress. So some of the women that will be walking and dancing and performing around it will have an opportunity to just pull a quick feature and it will create this beautiful truffle-like shape.”
11. Various of “Master Chocolatier Ballroom by Lindt” float
++COVERED++
12. SOUNDBITE (English) Will Coss, Macy’s Thanksgiving Day Parade Executive Producer
“Goldfish is a brand new float this year. It's a pint-sized float, it's a super mini float, actually the smallest float in the history of the Macy's Thanksgiving Day Parade. It will be pulled by its own little Goldfish truck.”
13. “The Littlest Float by Goldfish” float
14. Jumping fish from “The Land of Glaciers, Wildlife & Wonder by Holland America Line” float
STORYLINE:
Macy’s on Tuesday unveiled seven new floats that will appear in the annual Thanksgiving Day Parade on Thursday, Nov. 27.

The lineup includes 16-foot-tall sculptures of the characters Labubu and Mokoko, as well as the Demogorgon monster from the Netflix show Stranger Things.

Also debuting this year are floats from Lego, Lindt Chocolate, mattress company Serta, cruise operator Holland America, and a toy-sized Goldfish float, billed as the smallest in the parade’s history.

AP video shot by Ted Shaffrey

===========================================================

Clients are reminded to adhere to all listed restrictions and to check the terms of their licence agreements. For further assistance, please contact the AP Archive on: Tel +44(0)2074827482 Email: info@aparchive.com.

Find out more about AP Archive: http://www.aparchive.com/HowWeWork
Twitter: https://twitter.com/AP_Archive
Facebook: https://www.facebook.com/APArchives ​​
Instagram: https://www.instagram.com/APNews/


You can license this story through AP Archive: http://www.aparchive.com/metadata/youtube/cbd2dfc34ff349e4b40df3bcd67a2f1a