LA Clippers' New Logo: Inside the Rebranding Journey 🏀

Discover how the LA Clippers revamped their iconic logo and what it takes to rebrand a major sports team. GQ's Justin Thomas Kay explores the evolution behind the fresh look.

LA Clippers' New Logo: Inside the Rebranding Journey 🏀
GQMagazine
2.4K views • Oct 31, 2024
LA Clippers' New Logo: Inside the Rebranding Journey 🏀

About this video

What does it take to rebrand a huge sports team? GQ finds out. Join Justin Thomas Kay as we look at the evolution of the LA Clippers’ branding, from their founding logo as the Buffalo Braves to the most recent (albeit controversial) LA Clippers’ hallmark. What are the key ingredients to a team logo in the NBA? Did the LA Clippers get it right? What could the team’s future branding look like? GQ settles the score, as the LA Clippers get rebranded.

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2.4K

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18:19

Published

Oct 31, 2024

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