Kraft Heinz Plans Price Cuts and Marketing Boost to Tackle Inflation and Increase Volume

Kraft Heinz plans to discount key items and boost marketing to compete with inflation-weary customers. Kraft Heinz forecasted adjusted earnings per share and organic sales below analyst expectations. The company also warned that its outlook doesn’t account for worsening tariffs, food regulation changes, SNAP benefit adjustments, currency impacts, and a declining macro environment. Kraft Heinz aims to increase volume through efficiency measures, with price hikes on select products. The company is seeing growth in discount retailers and expects better performance by the second quarter of 2025. Shares dropped over 4%, continuing a 19% decline over the past year.