How Backhouse Jones Used a 25p Coin to Demonstrate Pricing Psychology

Rory Sutherland explains how Backhouse Jones used a 25p coin to demonstrate pricing psychology and turn legal services into an irresistible offer. Yan just released his new book: Shorts to Millions: How to Monetize Reused Clips. It’s not theory, it’s a blueprint — built on billions of views and a full-time business created from reused content (yes, the kind YouTube isn’t even supposed to monetize). 👉 Grab your copy here: https://shortstomillions.com/ Don't forget to follow us on Instagram - @financian_ https://www.instagram.com/financian_/ Don't forget to follow us on TikTok - @financian_ https://www.tiktok.com/@financian_ #short #shorts