Jump In #11: Insights from Marketing Expert Professor Jonathan Schroeder 📚

More at <a class="link" rel="nofollow" href="http://www.ijump.co.nz/">http://www.ijump.co.nz/</a> ... <br /><br />This week Simon talks to marketing academic professor Jonathan Schroeder, author of Brand Culture. <br /><br />You'll hear <br />* what brand culture has to do with the web <br />* how online tools are making everyone more brand-aware and socially aware <br />* what a company blog is for <br />* the issues marketers face worldwide, particularly in emerging markets <br /><br />Never miss a Jump In! Subscribe at <a class="link" rel="nofollow" href="http://feeds.feedburner.com/GetJumpin">http://feeds.feedburner.com/GetJumpin</a>