Jump In #11: Insights from Marketing Expert Professor Jonathan Schroeder π
Join Simon as he chats with Professor Jonathan Schroeder, author of Brand Culture, to explore the latest trends and insights in marketing and brand strategy. Don't miss this expert discussion!
About this video
More at http://www.ijump.co.nz/ ...
This week Simon talks to marketing academic professor Jonathan Schroeder, author of Brand Culture.
You'll hear
* what brand culture has to do with the web
* how online tools are making everyone more brand-aware and socially aware
* what a company blog is for
* the issues marketers face worldwide, particularly in emerging markets
Never miss a Jump In! Subscribe at http://feeds.feedburner.com/GetJumpin
This week Simon talks to marketing academic professor Jonathan Schroeder, author of Brand Culture.
You'll hear
* what brand culture has to do with the web
* how online tools are making everyone more brand-aware and socially aware
* what a company blog is for
* the issues marketers face worldwide, particularly in emerging markets
Never miss a Jump In! Subscribe at http://feeds.feedburner.com/GetJumpin
Video Information
Views
5
Total views since publication
Duration
11:22
Video length
Published
Feb 7, 2008
Release date
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