Japanese Localization: 5 things you NEED to know

Learn the key things you need to know about localizing for the Japanese market from the Chief Localization Officer of TAMLO, a localization agency breaking the language barrier between Japan and the West.

5 Localization Tips
1️⃣ Understanding the Language Barrier:
Only 10% of the Japanese population is proficient in English, they stress the importance of proper localization, not just Google-translated Japanese.

2️⃣ Proper Localization of Content:
Transcreate all written content, including websites, documentation, and marketing materials, to ensure it resonates with the Japanese culture and context.

3️⃣ Beyond Written Work:
Localization goes beyond mere translation; it may include changes to the website's UI/UX or even the entire service to suit the Japanese market. They also discuss the high level of customer service expected in Japan.

4️⃣ Professional Copywriting:
Just because an employee is Japanese doesn't mean they are a professional copywriter. They emphasize the importance of professional editing to ensure content is at a professional level.

5️⃣ Native Japanese Team:
Having someone on your team who understands your brand and is a native Japanese speaker to proofread the finished content ensures that it reads like natural Japanese.

⌚️ Timestamps
0:00 Intro
0:23 Understanding the Language Barrier
1:08 Proper Localization of Content
2:13 Beyond Written Work
3:14 Professional Copywriting
4:07 Native Japanese Team

More about TAMLO: https://tam-tamlo.com/en/
Nanako Aramaki: https://www.linkedin.com/in/nanakoaramaki/