Is Elon Musk's Political Views Costing Tesla Market Share? Tesla Model 3 Falls to Third Place in California's Top-Selling Cars

The Tesla Model 3 dropped from the top-selling passenger car in California to third place in the first quarter. Toyota was the top automaker brand in Califor...

Is Elon Musk's Political Views Costing Tesla Market Share? Tesla Model 3 Falls to Third Place in California's Top-Selling Cars
Benzinga
1.5K views • Apr 30, 2024
Is Elon Musk's Political Views Costing Tesla Market Share? Tesla Model 3 Falls to Third Place in California's Top-Selling Cars

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The Tesla Model 3 dropped from the top-selling passenger car in California to third place in the first quarter. Toyota was the top automaker brand in California, with Honda second, as Tesla registrations declined 7.8% year-to-date after falling 9.8% in the fourth quarter. California accounts for more than 32% of US battery electric vehicle registrations. The decline is cited due to Tesla prices relative to competitors, charging infrastructure issues, and buyers who wanted a Tesla may have already gotten one. Elon Musk's controversial public stances on political issues may also be impacting demand, especially in liberal-leaning California. Tesla remains the leading electric vehicle seller in California, though its market share for battery electric vehicles fell by over 6% in the first quarter.

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