Human Generosity & Street Music: Insights from Study 🎶

Samuel Stäbler shares how street music influences generosity, based on a study of 80,000 pedestrians, inspiring kindness and giving.

Human Generosity & Street Music: Insights from Study 🎶
TEDx Talks
411 views • Jan 12, 2026
Human Generosity & Street Music: Insights from Study 🎶

About this video

What makes people stop, listen, and give? In this talk, Samuel Stäbler combines insights from a large-scale scientific study of more than 80,000 pedestrians with his personal experience as a street musician. He uncovers the emotional and behavioral triggers that drive generosity and donation behavior—and shows how the power of music can change everyday human interactions. Samuel Stäbler is an Assistant Professor of Marketing at Tilburg University and an internationally recognized keynote speaker. He combines deep academic insights with compelling storytelling, making complex topics accessible and impactful for diverse audiences. His research focuses on communication and marketing finance and has been published in leading journals such as the Journal of Marketing and Marketing Letters. Samuel has received numerous international awards and delivers workshops on impact and presentation skills for scientists, students, and professionals.

As a passionate hobby musician, Samuel’s background inspired an influential study on the success factors of street musicians and human generosity—central to his TEDx Talk. His work has gained international media attention, including features in The Times, Harvard Business Manager, as well as radio interviews and podcasts. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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Video Information

Views

411

Likes

20

Duration

14:47

Published

Jan 12, 2026

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