India’s Political Parties Turn to Social Media Influencers to Win Voters 🇮🇳

As the general election approaches, Indian political parties are leveraging local social media influencers to connect with the country's 622 million online users and sway voter opinions.

India’s Political Parties Turn to Social Media Influencers to Win Voters 🇮🇳
DW (English)
203 views • Jan 2, 2024
India’s Political Parties Turn to Social Media Influencers to Win Voters 🇮🇳

About this video

Ahead of this spring's general election, political parties are courting local social media influencers to target India’s vast online population of 622 million. As smartphone use spreads to rural areas, experts predict that YouTube and Co will decide the vote.

Video Information

Views

203

Duration

3:53

Published

Jan 2, 2024

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