How NYC Marathon Generates Revenue 🏃‍♂️

The NYC marathon is the largest in the world that spans all 5 boroughs and is a tentpole event for the city. But how do marathons make money? I met with the marathon’s race director, the naming sponsor, Manhattan’s borough president, an elite American runner and ran the marathon myself to find out.

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The company that is the title sponsor for the NYC Marathon is Tata Consultancy Services, not Tata Consulting Services.

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