Hukus Bukus ICICI Ad with Lyrics 🎶

Hukus Bukus - ICICI Ad - with Lyrics.
An ad with little cute girl and a little boy in kashmir.
Actual Poem:
"Tse Kus Be Kus Teli Wan su Kus
Moh Batuk Logum Deg
Shwas Khich Khich Wang-mayam
Bhruman daras Poyun chokum
Tekis Takya bane Tyuk"

But how children sing:
"hukus bukus telli wann che kus
onum batta lodum deag,
shaal kich kich waangano,
Brahmi charas puane chhokum,
Brahmish batanye tekhis tyakha."

Meaning of the poem:
Tse Kus Be Kus Teli Wan su Kus
Who are you and who am I then tell us who is he the creator that permeates through both you and I

Moh Batuk Logum Deg
Each day I feed my senses/body with the food of worldly attachment and material love (Moh = attachment)

Shwas Khich Khich Wang-mayam
For when the breath that I take in reaches the point of complete purification (Shwas = Breath)

Bhruman daras Poyun chokum
It feels like my mind is bathing in the water of divine love (Bhruman = nerve center in the human brain, poyun = water)

Tekis Takya bane Tyuk
Then I know I am like that sandal wood which is pasted for divine fragrance symbolic of universal divinity. I realize that I am, indeed, divine (Tyuk = Tika applied on the forehead)

The message of this poem is rooted in Kashmiri spiritual tradition. The poem itself is ageless. Some say it came up during Lal Ded's time, other's say it dates back to the origin of Kashmir and Kashmiri culture itself. The poem, in later years, was made a song for children. For years it served as a poetic medium to pass down the essence of Kashmiri culture to little ones.