3 Golden Rules for Making a Short Film 🎬

🎬 Want to make a short film next month?
I’m running one final live cohort of WRAPPED in April. I’ll be making a film alongside you + giving weekly feedback.
50% off this week only → https://standardstoryco.com/wrapped/?utm_source=youtube&utm_medium=video&utm_campaign=wrapped_launch_2026_03&utm_content=allvideos-desc-cold_wrapped
(Doors close March 31st)
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. 📬 Make stronger films in a few minutes every week (my free newsletter): https://www.standardstoryco.com/

✍️ Learn to write no-budget short films that work: https://standardstoryco.com/blueprint/

🎓 Join my practical 30-day film school: https://wrapped.school

🤳 Keep up w/ me on IG: https://www.instagram.com/standardstoryco

📹 My current filmmaking gear:
Main Camera - https://amzn.to/475LBbO
Main Lens - https://amzn.to/476Whag
B-roll Camera - https://amzn.to/3q27OEq
Camera Monitor/Recorder - https://amzn.to/33ruCBB
Lights: https://amzn.to/3QwDqxo
Computer - https://amzn.to/3JnE8t7
Tripod - https://bhpho.to/43975mD
Microphone - https://amzn.to/3evKfhJ
Sound Recorder - https://amzn.to/3FrwrkS
My desk setup- https://kit.co/kentlamm/kent-s-desk-setup

🎵 Where I get my music (2 months free): https://bit.ly/3HIcaYK

Making these 3 low-budget short films taught me 3 huge lessons about filmmaking that apply to ANY level of film production. First-time filmmakers, if you take these 3 golden rules to heart, you can create an amazing film at any budget level, whether you're working solo, or with a team.

Rent my filmmaking Starter Kit at BorrowLenses (save 20% on your first order w/ code "SSC20"):
https://www.borrowlenses.com/rent/product/kent-lamm-starter-kit

Business inquiries:
standardstoryco@gmail.com

About me:
I've been making short films for 20 years, starting at age 11. I directed my first feature film, Bad is Bad, in 2010. Made for only $6,000, the film went on to reach over 7 million views and garner critical acclaim. More recently, my short film, Will "The Machine", screened and won awards at film festivals around the world. Released online in 2019, it reached over 1 million views in just a month. I also work as a video editor, cutting ads for clients such as Apple, Netflix, and Beats by Dre.

DISCLAIMER: Links in this description might be affiliate links. If you purchase a product with the links that I provide, I may receive a small commission at no additional charge to you.

00:00 Introduction
00:36 #1: Time vs Team
03:29 #2: Strengths vs Weaknesses
05:18 Renting Film Gear
06:16 #3: The Bulldog Spirit
08:31 The Heart of Darkness

#filmmaking