5 Easy Market Research Strategies for 2025 📊

Here's the link to HubSpots Free Market Research Kit: https://clickhubspot.com/eio

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0:01 - Introduction: 5 free, fast, and profitable market research strategies
0:19 - The importance of identifying and reaching your target market
0:43 - What is a total addressable market (TAM) and why you shouldn’t sell to everyone
1:33 - Matching your message to your target market for better results
2:09 - Why aligning your message is crucial to your marketing success
2:37 - Amazon as a powerful tool for market research
3:19 - How to use book reviews on Amazon to find customer pain points
3:57 - Ideal customer avatar (ICA): How to create and refine it using market research
4:41 - HubSpot’s market research kit and what’s included
5:57 - Using Think with Google Research: 'Find My Audience' and 'Google Trends'
6:38 - Google Trends for discovering market trends and search behavior
8:01 - Competitor research: Two big dangers to avoid
8:58 - Grouping your competitors into four categories: Direct, Indirect, Colleagues, Futures
9:56 - The importance of competitor research and how to differentiate your business
10:47 - Talking to your most profitable customers for deeper insights
12:01 - Using Facebook or Instagram ads for fast and effective market research
13:16 - A secret marketing strategy: Using psychological triggers and cognitive biases