How Social Media Undermines Society and Strategies to Counteract It

The war for attention isn’t just about distraction—it’s about control. It’s a battle to influence how you think, what you value, and how you act.

And if we don’t wake up to what’s happening, we risk losing the most important thing we have: our ability to think for ourselves.

The ability to direct your attention—to consciously choose what you consume and how you engage—is the most powerful skill you possess.

So if you’ve reduced “brain rot” down to being a social media problem, concluding that we should just reduce our screen time to improve our mental health, then I have bad news for you…

You’ve only scratched the surface.

This is the war of our time. And it’s time we fight back.

In this video I discuss discuss the silent epidemic which plagues the modern world: brain rot.

Defined as Oxford’s word of the year in 2024, brain rot is the deterioration of a person’s mental or intellectual state, especially as a result of overconsumption of material considered to be trivial or unchallenging.

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Sources Mentioned:
Neil Postman "Amusing Ourselves to Death" (1985)
https://www.youtube.com/watch?v=FRabb6_Gr2Y&t=0s

Marshal McLuhan "The Medium is the Message" (1964)
https://www.youtube.com/watch?v=cFwVCHkL-JU
https://web.mit.edu/allanmc/www/mcluhan.mediummessage.pdf

Aldous Huxley "Brave New World" (1932)
https://youtu.be/q0FDwfNE6YE?si=jrPK2z-CZVcIaDws

“Why we cant focus” ​⁠@_jared

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