How Passionate Adult Fans Rescued Lego from Financial Struggles 🧱

Discover how dedicated adult Lego enthusiasts helped revitalize the brand and turn its fortunes around, proving that love for the bricks can save a giant.

How Passionate Adult Fans Rescued Lego from Financial Struggles 🧱
Business Insider
2.0K views • Aug 20, 2024
How Passionate Adult Fans Rescued Lego from Financial Struggles 🧱

About this video

Lego is the world's largest toy company but it's gained a reputation for being an expensive hobby. Since 2007, Lego has released dozens of sets that cost over $300. The most expensive Star Wars sets cost $850. And prices for vintage Lego sets can reach over $1,000. These high prices have caught the attention of thieves, who in some cases have stolen about $300,000 worth of Lego. So, how did we get here? How did Lego go from a children's toy to a collectors item? And why is it so expensive?

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Aug 20, 2024

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