How Matcha Became a Global Sensation 🍵 | FT Shorts

Consumer appetite for the finely ground powder has been ignited by matcha lattes, matcha-flavoured KitKats and a range of other sweet treats from ice creams to cookies that use the flavouring. But behind the craze is a brewing problem — there simply isn’t enough supply. You can read the article in full here: https://www.ft.com/content/be14c1f5-c6d4-4583-bf5b-c64d4d76a679

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Produced by Paolo Pascual.

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