How Generative AI Catapulted AMD's Lisa Su to Billionaire Status 💰

Taiwan-born Su immigrated to the U.S. as a child. Now she is one of just 26 U.S. self-made women and 26 hired executives to accumulate 10-figure fortunes.<br /><br />Just two years after joining chipmaker Advanced Micro Devices in 2012, IBM veteran Lisa Su was tapped to take the top job. It was a big promotion for the then 43-year-old, but also a gamble. At the time, the company was floundering. It had laid off around a quarter of its staff and its share price hovered around $2. Patrick Moorhead, a former AMD exec, remembers it as “deader than dead.”<br /><br />On her second day as CEO, Su stepped up to the microphone during an all-hands call with a message for AMD’s demoralized employees: “I believe that we can build the best,” she told her staff. That message was also step one in her three-pronged plan to fix AMD: Create great products, deepen customer trust and simplify the company. “Three things, just to keep it simple,” she told Forbes in May as part of an in-depth interview. “Because if it’s five or ten, it’s hard.”<br /><br />Read the full story on Forbes: https://www.forbes.com/sites/samanthakroontje/2024/02/07/how-generative-ai-helped-make-amds-lisa-su-a-billionaire/?sh=42657b504dfe<br /><br />Forbes Daily Briefing shares the best of Forbes reporting on wealth, business, entrepreneurship, leadership and more. Tune in every day, seven days a week, to hear a new story. Subscribe here: https://art19.com/shows/forbes-daily-briefing<br /><br />Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br /><br />https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br /><br />Stay Connected<br />Forbes newsletters: https://newsletters.editorial.forbes.com<br />Forbes on Facebook: http://fb.com/forbes<br />Forbes Video on Twitter: http://www.twitter.com/forbes<br />Forbes Video on Instagram: http://instagram.com/forbes<br />More From Forbes: http://forbes.com<br /><br />Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.