Gen AI Transforming Market Research 🚀

Market research is evolving—fast. Gen AI is changing the game , automating complex tasks and delivering insights in record time . From designing smart, dynamic surveys to analyzing massive datasets, AI is helping businesses make smarter, data-driven decisions like never before.
But how does it actually work? In this session, we break it all down:

What you’ll learn:
- How Gen AI streamlines data collection and management
- AI-powered trend analysis for predicting market shifts
- Survey creation with AI—better questions, better responses
- Extracting actionable insights from primary & secondary data
- A real-world case study on 5G mobile market research.

How we tested Gen AI in action:
We put Gen AI to the test with a real-world market research experiment —analyzing the 5G mobile market under Rs. 20,000 using AI-driven data collection, survey simulation, and sentiment analysis. The results? Game-changing insights, all generated in record time.
Tools we used:
OpenAI ChatGPT
– for AI-powered research & insights Python (Jupyter Notebook)
– for data processing & visualization Want to see how AI can supercharge your market research?
Watch now and discover the future of insights!

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What are your thoughts on AI in market research? Have you used Gen AI for insights? Drop a comment below!

About Dr. Gobinda Roy:
I’m Dr. Gobinda Roy! With 20+ years of experience in the corporate world, academia,
Startups, social movements, and a PhD from IIT Kharagpur, I’ve transitioned from IT and telecom to academia. I’ve published in top journals and mentored startups at platforms like CIIE IIM-A and Sankalp Forum.
This channel is your guide to navigating the PhD journey and academic research!
Connect with me: https://www.youtube.com/@BarefootResearcher
LinkedIn: https://www.linkedin.com/in/gobindaroyiitkharagpur/
Twitter:
Instagram
Check out my previous videos:
video1: https://www.youtube.com/watch?v=DSaMLzRhoCA

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