How Gen AI is Revolutionizing Market Research | Smarter Insights, Faster Decisions?

Market research is evolving—fast. Gen AI is changing the game , automating complex tasks and delivering insights in record time . From designing smart, dynamic surveys to analyzing massive datasets, AI is helping businesses make smarter, data-driven decisions like never before. But how does it actually work? In this session, we break it all down: What you’ll learn: - How Gen AI streamlines data collection and management - AI-powered trend analysis for predicting market shifts - Survey creation with AI—better questions, better responses - Extracting actionable insights from primary & secondary data - A real-world case study on 5G mobile market research. How we tested Gen AI in action: We put Gen AI to the test with a real-world market research experiment —analyzing the 5G mobile market under Rs. 20,000 using AI-driven data collection, survey simulation, and sentiment analysis. The results? Game-changing insights, all generated in record time. Tools we used: OpenAI ChatGPT – for AI-powered research & insights Python (Jupyter Notebook) – for data processing & visualization Want to see how AI can supercharge your market research? Watch now and discover the future of insights! 🔔 Subscribe for more AI-driven research & analytics: 💬 What are your thoughts on AI in market research? Have you used Gen AI for insights? Drop a comment below! About Dr. Gobinda Roy: I’m Dr. Gobinda Roy! With 20+ years of experience in the corporate world, academia, Startups, social movements, and a PhD from IIT Kharagpur, I’ve transitioned from IT and telecom to academia. I’ve published in top journals and mentored startups at platforms like CIIE IIM-A and Sankalp Forum. This channel is your guide to navigating the PhD journey and academic research! Connect with me: https://www.youtube.com/@BarefootResearcher LinkedIn: https://www.linkedin.com/in/gobindaroyiitkharagpur/ Twitter: Instagram Check out my previous videos: video1: https://www.youtube.com/watch?v=DSaMLzRhoCA #GenAI #MarketResearch #ArtificialIntelligence #BusinessInsights #SmartSurveys #DataDriven #AIinBusiness #MarketingTrends #SurveyAutomation #AIforResearch #ConsumerInsights #TrendAnalysis #MachineLearning #TechForBusiness #FutureOfMarketing .