How Fake Food Became A $90 Million Industry In Japan

Fake food samples, or sampuru, can be seen in most restaurant windows in Japan. The hyper-realistic plastic foods help with language barriers and advertising...

How Fake Food Became A $90 Million Industry In Japan
Business Insider
465.7K views • Jan 8, 2019
How Fake Food Became A $90 Million Industry In Japan

About this video

Fake food samples, or sampuru, can be seen in most restaurant windows in Japan. The hyper-realistic plastic foods help with language barriers and advertising, but they're also a prominent and historical staple in Japanese culture.

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How Fake Food Became A $90 Million Industry In Japan

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Video Information

Views

465.7K

Likes

6.8K

Duration

5:02

Published

Jan 8, 2019

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