How Environmental Claims Are Shaping Consumer Choices 🌱
Discover how advertisers are highlighting environmental benefits to influence buying decisions as consumers become more eco-conscious. Learn what this means for brands and shoppers alike.
ABC NEWS (Australia)
1.8K views • Dec 1, 2023
About this video
Consumers are increasingly thinking about the environmental impact of a product when they're choosing between brands. Marketers are responding by making lots of claims about the sustainability of their merchandise. But when does green advertising become greenwashing?
Video Information
Views
1.8K
Duration
5:21
Published
Dec 1, 2023
User Reviews
3.7
(1)