How Backhouse Jones Used a 25p Coin to Demonstrate Pricing Psychology

Rory Sutherland explains how Backhouse Jones used a 25p coin to demonstrate pricing psychology and turn legal services into an irresistible offer.

Yan just released his new book: Shorts to Millions: How to Monetize Reused Clips.
It’s not theory, it’s a blueprint — built on billions of views and a full-time business created from reused content (yes, the kind YouTube isn’t even supposed to monetize).

👉 Grab your copy here: https://shortstomillions.com/

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