Google Play Supporting Promo Codes For Apps, Games

Google is enabling support for redeemable promo codes for apps and games in its Google Play Store.<br />The ability to add promo codes is a longtime feature of the Apple App Store, but it had never been introduced for Google Play.<br />Now, reported 9to5 Google, app developers have the option to include them through the Google Play Developer Console.<br />The news is good for developers, who can use the codes to give away free copies of their paid apps as part of promotions or user reviews.<br />Codes can be used to unlock special features within an app or give away "friends and family" discounts to business employees.