Google Eliminates Hundreds of Ad Sales Jobs Amid AI Expansion πŸ€–

Google has laid off hundreds of employees from its ad sales division, including the Large Customer Sales team, as the company shifts towards AI-driven advertising solutions. Learn what this means for the industry and your business.

Google Eliminates Hundreds of Ad Sales Jobs Amid AI Expansion πŸ€–
Benzinga
269 views β€’ Jan 17, 2024
Google Eliminates Hundreds of Ad Sales Jobs Amid AI Expansion πŸ€–

About this video

Google has laid off hundreds of employees from its ad sales team, especially the "Large Customer Sales" team, which serves Google's biggest advertising clients. This is happening as Google's ad division switches to more AI-powered sales processes. Google has developed AI tools like chatbots and systems that can automatically create ad assets and strategies. One such tool is called "Performance Max," which uses AI to continuously remix and optimize ads based on click-through data without human input.

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269

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0:48

Published

Jan 17, 2024

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