Gary Payton Confronts Berner Over Weed Strain 🚬

The first cannabis executive to grace the cover of Forbes pulls up on ALL THE SMOKE. Berner is impossible to put in a box: rapper, entrepreneur, and one of the most innovative minds in the game. From building Cookies with $19k from his mother's inheritance to battling cancer to his next chapter in film, he's always moving. Hear how he spent over $20 million in legal fees fighting for his brand, why he turned down Diddy trying to buy into Cookies, and what's next. This one will have you ready to get up and build something.

#AllTheSmokeProductions #NBA #AllTheSmoke #business #berner #garypayton #cookies

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00:00 - Intro
01:58 - First cannabis executive on the cover of Forbes
04:04 - How Cookies became successful
07:42 - Gary Payton strain story
10:32 - Rejecting Diddy’s investment in Cookies
11:47 - Business lessons & dealing with lawsuits
17:01 - Growing up in restaurant business
18:09 - Cookies started from mom’s inheritance
19:23 - Music career
21:43 - Linking with Wiz Khalifa
25:41 - Turning down offers for music catalogue
26:48 - Getting into movie industry
29:57 - Utilizing influencer marketing for Cookies
30:53 - Snoop Dogg
31:42 - Cam’ron
32:11 - B Real
34:13 - Too $hort
34:40 - Nas
35:08 - Rick Ross
35:37 - Future
37:10 - Jadakiss
37:38 - Killer Mike
38:02 - Ad Reads: DraftKings Sportsbook, Jägermeister, Jimmy John’s, Moneylion, GLD, DraftKings
42:41 - Battling Cancer
46:58 - Future of Cannabis industry
51:27 - Quick hitters

Listen on audio:
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