Branding from Scratch: Full Skillshare Course 🎨

Learn more with my Skillshare classes - and get a 1 month free trial
https://www.skillshare.com/en/r/profile/Malin-Lernhammar/161915345

Hi Creatives! So many of you have loved the chapters in this series but most have only seen one or two chapters so I wanted to release the full series as one video so you can binge and get the full brand experience at once!

Chapters
00:00 - Before we start - why have a clear design process
01:29 - The initial conversation
04:55 - Proposal
12:00 - Invoices and contracts
18:41 - Set up a client portal
19:25 - Discovery meeting
33:03 - After the meeting
34:00 - Research
45:16 - Mood boards
49:34 - Presenting the mood board
53:30 - Sketching ideas
56:43 - Does this logo already exist?
57:06 - Designing the word mark
58:15 - Customising type
59:25 - Brand colours
59:45 - Brand photography style
59:57 - Creating realistic illustrations
1:02:00 - Brand application
1:02:35 - The finished brand

Download the free proposal template (InDesign format)
https://blog.getkayla.com/run-a-design-studio

AIGA design agreement template
https://www.aiga.org/resources/aiga-standard-form-of-agreement-for-design-services

Say hi on Instagram
https://www.instagram.com/getkaylaapp/

Try Kayla for free - build a great relationship with your clients
https://getkayla.com/

#brandidentity #logodesign #designprocess