From Cigarettes to FMCG: The Incredible Journey of ITC | Case Study | CA Rahul Malodia

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In this insightful case study, we explicitly explained the rise of ITC, one of India’s largest and most successful companies. Known for dominating the cigarette market with an 80% share, ITC has evolved into a major FMCG player, exporting to 90 countries and reaching 60 lakh shops across India. But ITC’s journey wasn’t just about tobacco. Discover how it diversified its business, growing beyond cigarettes to capture new markets and industries.

This video will explore ITC's strategic decisions, why the company diversified, and how it became a leading brand in multiple industries. This strategic shift allowed ITC to sustain long-term growth and reduce its dependence on tobacco. From the evolution of its product portfolio to its global expansion, this case study uncovers the secrets behind ITC’s success and offers valuable lessons for businesses looking to expand and innovate.

Whether you are an aspiring entrepreneur, finance student, or investor, this video offers a comprehensive analysis of ITC's branding, marketing, sales strategies, and much more. Learn from the best and find out how ITC continues to thrive in an ever-changing market. Don’t forget to like the video and subscribe for more such case studies!

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