Experience the Future of Driving with the BMW iX3 🚗

Discover how the BMW iX3's innovative 'superbrain' Heart of Joy and advanced Dynamic Performance Control elevate your driving experience to new heights. Explore the cutting-edge technology behind this revolutionary SUV.

Experience the Future of Driving with the BMW iX3 🚗
AutoMotions
10.2K views • Jun 18, 2025
Experience the Future of Driving with the BMW iX3 🚗

About this video

The "superbrain" Heart of Joy in the Neue Klasse raises driving dynamics to a new level. Together with the BMW Dynamic Performance Control software stack, the Heart of Joy is pivotal to powertrain, brakes, recuperation and sub-functions of the steering system. It processes information ten times faster* than previous systems and therefore responds more directly than ever to the driver’s command.<br /><br />Fewer control inputs are required, directional stability is more precise and stable. As a result, the vehicle develops consistent and reproducible cornering characteristics and can be steered intuitively.<br /><br />Powertrain and braking functions also work together harmoniously to decelerate the vehicle. Recuperation can be used across the whole speed range down to a standstill. Indeed, in 98 percent of cases, the vehicle can be brought to a standstill without applying the friction brakes – without noise or jolts.<br /><br />The Heart of Joy and BMW Dynamic Performance Control raise the BMW driving experience to a new level – from standstill to dynamic limits.

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Jun 18, 2025

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