Welcome to Meotrics!
Meotrics is the global comprehensive inbound data analytics software solution for small & middle enterprises. We aim to give actionable data that support enterprises in making the better decisions, eliminate ineffective campaigns by understanding your customers’ demographic, characteristics and behaviors in your site.
Today let’s discover another wonderful features of Meotrics - Segmentation. The purpose of Segmentation is to classify and targeting a certain group of customer in your site, to understand about your customers’ demographic, device and how they behave in your site.
Firstly, let’s group up your customer. Meotrics lets you define a segmentation by certain choices of properties or action. You can segment them easily by age, gender, device, location, country… you can segment them by campaign, or by referrer… You might define them by a certain action they perform in your site, like did purchase some product, did view some page then did a purchase, or combine both of them by defining group of male users that did purchase… in the duration of… Then you just name your segmentation and put some description for it. Now once you had done with your segmentation grouping, Meotrics will bring you back to the main screen. By now, you want to learn more about this segmentation you has just created, like what their age group is, what their gender proportion, and learn about their revenue & purchasing behavior. By just picking the filter condition, you will see different characteristics, which we called properties, to make you understand more about your user group: who are they and what do they have in common. Meotrics will brings you the list of all user in this specific segmentation.
From Segmentation understanding, you can map out a targeted group of customers to set up and run different Marketing campaign. You can export those data to a specific format to upload into Google Analytics for Adword remarketing or mapping with the target audience on Facebook to run Facebook Ads. Or you can export the data to make a customer list for better customer support, loyalty programs and remarketing email campaign.
In the case that you need to view detail of a special customer, to review their historical activities in your site and other personal information, from the segmentation list, you just click on one and it will deliver you to user profile feature of Meotrics, where you can explore them in detail and know exactly who they are.
By truthly and deeply understanding your customers, Meotrics let you have better decision of who you gonna selling for and where to find them.
Explore other insightful features of Meotrics today to make smarter decision with your data!
Website: http://meotrics.com
Hotline: 01645005538
Book a demo: meotrics@gmail.com