Does Adidas Face Major Challenges? 🤔

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Right now, I'd argue that Adidas has their best line up of football boots in years, and probably the best options of any brand right now! To say the least, things are going very well! But I think they might have a big problem...

In today's video we discuss how Adidas' unique, nostalgic approach to their current line up of football boots might be working well right now, but could potentially put them in a really bad spot moving forward. In other words, are they sacrificing innovation for nostalgia? Is there a point when consumers will start to demand something new? Will history repeat itself? I could be way off on this one, but it's an interesting topic regardless. What do you think?

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