Discover the 2025 Product of the Year Winners 🏆

Product of the Year, the largest consumer-voted award for product innovation, chosen by 40,000 real American shoppers, highlights the most exciting and useful products on the market today. This year, 42 winners were selected across a range of categories, from home and personal care to food, beverages, and more. Here are just a few of the standout picks: If you love a good cleaning hack, check out the pink stuff miracle cleaning paste . This versatile cleaner is vegan-friendly made with 99% natural ingredients and it's tough on stains but gentle on surfaces, making it great for everything from kitchen appliances to sneakers, patio furniture, and more! Plus, it leaves behind a light fruity scent. Now for something delicious, New York Bakery's Gluten-Free Texas Toast is made with a dough-based recipe, not batter, which gives it that perfect balance of a crispy outside and soft, flavorful center. It comes in garlic and five cheese varieties and proves you don't have to sacrifice taste when going gluten-free. For your everyday messes, Brawny 3-Ply Paper Towels are the only 3-ply paper towels and the strongest offering more absorbency. The tear-a-square design lets you choose the sheet size that fits the task--whether it's a quick wipe or a big spill. From kitchen counters to muddy paw prints, they're built to handle it all. For a wellness boost, check out Airborne , the #1 effervescent tablet for immune support. Their latest formula includes seven key ingredients like vitamin c, d, and zinc, and it comes in zesty orange or very berry flavors. Available in both effervescent and chewable tablet options for the whole family. For an easy beauty boost, there's Schwarzkopf Keratin Root 2-in-1 Color and thickening spray. It provides instant gray coverage and up to 37% more volume compared to untreated hair. The lightweight formula works on all hair types, dries quickly, and delivers smooth, transfer-resistant color without any stiffness or mess. Now for the pet parents out there, Naturvet's Advanced Probiotics & Enzymes support digestive health in dogs with a blend of probiotics, prebiotics, and natural digestive enzymes. Vet-formulated and available in various forms, they're great for dogs with sensitive stomachs, transitioning diets, or just needing a little extra digestive support. Now, for whiskey fans, Bulleit's American Single Malt Whiskey is a standout. Distilled from 100% malted barley and aged in charred white oak barrels, it brings forward notes of vanilla, toasted oak, with hints of red fruit, and pear. The smooth finish includes touches of caramel and cocoa, all presented in a unique green bottle made from post-consumer recycled glass. For more information and to check out all 42 winners, visit productoftheyearusa.com .