Diddy and Diageo Split After Racism Allegations and Lawsuit Settlement 🚫

Sean 'Diddy' Combs ends his long-standing partnership with Diageo following serious racism accusations and a settled lawsuit, marking a major shakeup in the spirits industry.

Diddy and Diageo Split After Racism Allegations and Lawsuit Settlement 🚫
Benzinga
381 views • Jan 17, 2024
Diddy and Diageo Split After Racism Allegations and Lawsuit Settlement 🚫

About this video

Sean "Diddy" Combs and Diageo, a major spirits company, have ended their partnership and settled a lawsuit between them. Diddy had accused Diageo of racism and neglecting marketing for his vodka brand Cîroc and tequila brand DeLeón, which he said were treated as "urban" brands. The joint statement said Diddy has withdrawn all allegations against Diageo and will dismiss lawsuits against the company. Diageo solely owns Diddy's former brands, Cîroc vodka, and DeLeón tequila, going forward, as Diddy and Diageo have no ongoing business relationship.

Video Information

Views

381

Duration

0:45

Published

Jan 17, 2024

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