Design Is How It Works | Apple
Steve Jobs emphasized that design isn't just appearance—it's about how it functions and works seamlessly.
Apple
1.4M views • Oct 9, 2025
About this video
“Most people make the mistake of thinking design is what it looks like… Design is not just what it looks like and feels like. Design is how it works.” —Steve Jobs, The New York Times, 2003
“Neon: 1. Shinjuku” by Hannah Peel & Manchester Collective https://apple.co/Neon-Shinjuku
#AppleEvent #AppleDesign #iPhone17
Welcome to the official Apple YouTube channel. Here you’ll find news about product launches, tutorials, and other great content. Our more than 160,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
“Neon: 1. Shinjuku” by Hannah Peel & Manchester Collective https://apple.co/Neon-Shinjuku
#AppleEvent #AppleDesign #iPhone17
Welcome to the official Apple YouTube channel. Here you’ll find news about product launches, tutorials, and other great content. Our more than 160,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
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Video Information
Views
1.4M
Likes
63.3K
Duration
1:36
Published
Oct 9, 2025
User Reviews
4.8
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