Dan Ariely on What the Typical Approach to Behavior Change Gets Wrong | +Acumen

Access the course at a discounted rate here: http://bit.ly/BehaviorChangeWithDan

In this lecture, you'll learn how most people approach behavior change, but why this traditional approach is flawed. You'll discover how to bring to use findings from social science to build products that help customers make smarter decisions.

Many innovations deployed to solve social problems never reach their full potential. Sometimes they fail because people resist changing their behavior even when they know they should do things like stop smoking, show up to a job training course, start using solar power, take a daily pill, or wash their hands. Knowledge alone won’t cause them to make the switch. There are other motivations, other drivers, and other factors about how their environments are set up that need to be accounted for and potentially redesigned.

This is where social science research can inform the work of social entrepreneurs. In this course, Dan Ariely, a professor at Duke University and the author of the New York Times bestseller Predictably Irrational, will help social entrepreneurs apply insights from behavioral economics and psychology to understand how people make decisions. By drilling down to specific behaviors that your customers need to perform to use your product or service in the intended way, you’ll uncover new opportunities to redesign elements of the experience or motivate people to take required steps.

If this lecture interested you, jump in and get complete, unlimited access to the course at a discounted rate here: http://bit.ly/BehaviorChangeWithDan

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